Subscription Boxes Are Transforming the Health and Beauty Industry

Subscription boxes have gone “mainstream” over the past year. It seems like Personal care is the new hard sell. According to Ian Morley of P&G sales group, the surfacing of direct-to-consumer shaving services was “a critical moment for health & beauty space.”

And it’s like customers are increasingly adopting the shift to personalization thanks to subscription businesses which are upgrading simple chores like purchasing vitamins and razor blades to convenient, customized experiences beyond the add to cart button.

Currently, the beauty and health industry is tailoring new subscription boxes for nearly every aspect of personal care. Here are some private care boxes you may like;

The auto-replacement toothbrush box

Brushbox launched its auto-replacement toothbrush box in Jan 2018. The pack comes every two months for £7.99 and customers enjoy free delivery.

The company launched this subscription box following the realization that 75 percent of buyers do not replace their brushes as expected. The service packages a recyclable heat-treated Mao Bamboo toothbrush and two tubes of toothpaste. Customers get 50m of mint-flavored mouth floss and a tongue for an additional £1.50. It also features child-friendly toothbrushes for those who want them included in their order.

The organic period care box

It is a new monthly subscription courtesy of Freda. Launched in Jan 2018, customers can enjoy these services for only £8 and get free delivery. The organic period care has a range of chemical free tampons, panty liners, and night pads. For every order, Freda donates £1 to the fight against period poverty.

The box is a perfect substitute to standard grocery packs— which offer only one or two absorbencies in each pack—  as it allows users to fully customize their package to feature an assortment of different absorbencies all in one box to go with their individual cycle.

It is the only box that contains 70 percent renewable materials as opposed to the usual 40 percent. Plus, they are made of 100 percent organic cotton (free from fragrances and dyes).

The hand-picked personal care box

Roccabox rolled out the hand-picked personal care box in March 2017. The monthly pack costs £10 plus £3.95 p&p.

Roccabox’s goal was to ease the job for consumers who get mixed up when looking for personal care products. The brand draws insights from a monthly ’beauty insider’ so shoppers feel like the products in the pack have been suggested by a friend.

Bloggers and Instagram influencers arrange the box. The hand-picked personal care box comes with different combinations of products ranging from hair, bath, and beauty to body care.

In conclusion

Account providers may need to be more lenient with giving out trial offer merchant account as new brands plan to roll out more creative private subscription care boxesAuthor bio: Electronic payments expert Blair Thomas is the co-founder of high risk payment processing company eMerchantBroker. His job includes helping retailers get trial offer merchant account. Thomas is passionate about his business as he is with traveling and spending time with his dog Cooper.

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